The Bible warned us that false prophets would come and call consumerism “personal style”.

Think about it—your pants literally reminding you to be a better person. Meanwhile, today’s fashion statements are “I thrifted this” and “This cost $1,200 for no reason”.

In an era where everything is monetized, they remind us that sometimes, creating is enough. That passion—not profit—is what fuels true innovation.

Fashion isn’t about keeping up with trends; it’s about keeping up with your roots.

In a world overflowing with trends and noise, these voices cut through, showing that true style isn't about following — it's about understanding, maybe that’s the je ne sais quoi.

This isn’t just about jeans or jackets — it’s a rebellion against disposable trends, a return to authenticity, and a celebration of craftsmanship.

Fashion has always been a rebellious mirror, reflecting the world we live in while challenging its norms. So, why in times of peace, we dress like we’re ready for battle?

In a world where reggaetón was all about baggy jeans, white tank tops, and oversized chains, Bad Bunny came in and said: ¿Y si lo hacemos diferente?